Who are we?

We are mad about making a difference.

Our Journey So Far

In 2000, irwinSolutions was founded to address a need to improve the appointment management process within the health industry. Our first solution was a real-time online appointment solution with SMS reminders called smartAppointâ„¢.

Learning from the innovations in appointment management, confirmations and reminders, we applied the same concepts to the automotive industry, being one of the pioneers to introduce SMS communications into the industry.

Through working with businesses within the automotive industry, we have grown to provide a wide range of CRM and marketing solutions including automated CRM communications, Contact Management software, Digital Marketing & Call services.

About Us

We are an agile, independent, successful Sydney-based company with a proud 20-year track record specialising in the automotive industry.

Our bright, creative 40-strong team of experts is passionate about making a difference for our clients in Australia and New Zealand. Ranging from single franchise dealers to publicly listed automotive groups, we build, improve or manage every aspect of their CRM, striving always to do better.

Our core values

Our Values embody who we are, express what we do and govern how we work together as a team and with our clients.


We have strength of character, resolve and courage to achieve the required goals.


We have a genuine concern and care for people.


We are consistent, transparent and upright in the way we speak, act and conduct our work.


We have the willingness to listen, learn and adapt.


We have an attitude that consistently produces high quality work with the drive to continuously improve.